SensAI

The success of SensAI Academy was a direct result of close collaboration with key stakeholders, including mentors, coordinators, and marketing specialists.

Challenge

SensAI Academy aimed to establish itself as a leading online education platform focused on the practical application of AI in various industries. The challenge was to create a brand that communicated both expertise and accessibility, bridging the gap between complex AI concepts and actionable learning for professionals. The project required a full brand identity, a user-centric website, and engaging marketing materials that would resonate with a tech-savvy audience.

Scope of work

For the SensAI Academy project, I developed the brand name SensAI, reflecting the platform’s AI focus and mentorship role. I designed a modern, approachable brand identity and crafted an intuitive, responsive UX/UI tailored to professionals like CEOs and marketing managers, making complex AI topics accessible. I also created dynamic graphics and collaborated with SensAI marketing team to produce cohesive marketing materials, including a strategic content plan with blog posts, social media graphics, and ads.

Logo Design

For SensAI, I developed a minimalistic logo using the Poppins typeface, chosen for its modern and clean look, which aligns with the tech industry’s preference for simplicity. This design approach ensures the logo is both memorable and versatile across digital and print mediums.

Brand Assets Design

I created a comprehensive set of brand assets, including typography, color palettes, gradients, and iconography, to establish a strong visual identity. The use of AI-generated content added a unique touch, ensuring the brand stands out in the competitive AI education space.

Web design

The website was designed with a user-first approach, beginning with a detailed UX/UI prototype in Figma. The fully responsive design ensures seamless navigation across devices, making complex AI concepts accessible and engaging for all users, whether on desktop or mobile.

Ready-to-Print Assets

To support both digital and physical marketing efforts, I designed ready-to-print materials such as tickets, leaflets, certificates, and accessories. These assets maintain brand consistency and are crafted to leave a lasting impression at every touchpoint.

Motion graphics

I brought the SensAI brand to life with animated motion graphics, including a dynamic logo animation created in After Effects. These elements add an interactive layer to the brand, enhancing engagement and making the digital experience more compelling.

Sound Design

To further enrich the brand identity, I composed a short audio piece in Logic Pro X, using synthesis tools that align with SensAI’s innovative ethos. The sound design was crafted to complement the visual elements, providing a cohesive and immersive brand experience.

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Challenge

Scope of work

For SensAI, I developed a minimalistic logo using the Poppins typeface, chosen for its modern and clean look, which aligns with the tech industry’s preference for simplicity. This design approach ensures the logo is both memorable and versatile across digital and print mediums.

I created a comprehensive set of brand assets, including typography, color palettes, gradients, and iconography, to establish a strong visual identity. The use of AI-generated content added a unique touch, ensuring the brand stands out in the competitive AI education space.

The website was designed with a user-first approach, beginning with a detailed UX/UI prototype in Figma. The fully responsive design ensures seamless navigation across devices, making complex AI concepts accessible and engaging for all users, whether on desktop or mobile.

To support both digital and physical marketing efforts, I designed ready-to-print materials such as tickets, leaflets, certificates, and accessories. These assets maintain brand consistency and are crafted to leave a lasting impression at every touchpoint.

I brought the SensAI brand to life with animated motion graphics, including a dynamic logo animation created in After Effects. These elements add an interactive layer to the brand, enhancing engagement and making the digital experience more compelling.

To further enrich the brand identity, I composed a short audio piece in Logic Pro X, using synthesis tools that align with SensAI’s innovative ethos. The sound design was crafted to complement the visual elements, providing a cohesive and immersive brand experience.

Betheme

Maciejec

Vestigio

Boneto

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