Few words about me
I am Michał Karbownik. I live in Poland. Drawing is my passion since I was 5. I have been specializing in multidisciplinary design since around 2005. Now I am focused on strategy + branding + design. I strongly believe that clever design can build trust + gain competitive advantage.
How can I help you
Together we can move your company forward by increasing brand awareness + creating unique value proposition
Branding
Building brand awareness through clever design of consistent identity systems and memorable graphics targeted to a specific group.
- Naming
- Logo
- Slogan
- Identity system
- Brand manual
- Typography
- Colors
- Key visual
- Iconography
- Photo
Design
Designing consistent, transparent and recognizable graphic symbols, illustrations and marketing tools with strong attention to detail and graphic style selection.
- Usable web design
- UI design
- UX design
- Packaging
- Usable art
- Outdoor
- Print design
Strategy
Planning long-term marketing operations and principles for a brand to stand out the competition. Designing consistent, tailor-made advertising campaigns.
- Marketing strategy
- Big idea
- Brand promise
- Ad campaign
- Offer planning
- Consulting
See what's new on my blog
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Brand in the consumer's mind — how to position a brand for the benefit of its image
What is brand positioning in the mind of the consumer. Learn about revolutionary principles that have been in place for decades.
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Brand strategy - why is it important?
The goal of any brand strategy should be to adapt the organization's vision to the needs of customers and to distinguish it on the market. How to do it and why is it important for the company?
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World of experiences — how to build it in order to create a strong brand?
In their battle for the customer's attention, brands need to create around them a world of experiences, which will convince the customers and build the emotional bond with them.