Blog about marketing and design
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Branding — more than just a logo
Branding is not only flaunting some logo - it is rooting a brand in recipients' awareness. In this article I will try to answer the question what is brand and what is branding.
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World of experiences — how to build it in order to create a strong brand?
In their battle for the customer's attention, brands need to create around them a world of experiences, which will convince the customers and build the emotional bond with them.
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Brand strategy - why is it important?
The goal of any brand strategy should be to adapt the organization's vision to the needs of customers and to distinguish it on the market. How to do it and why is it important for the company?
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Brand in the consumer's mind — how to position a brand for the benefit of its image
What is brand positioning in the mind of the consumer. Learn about revolutionary principles that have been in place for decades.