Maciejec
Maciejec is a family business based on knowledge and love for carpentry. The name comes from the name of the founder. The big idea of the company is "simple carpentry". The company facilitates self-assembly of furniture - by producing furniture fronts and providing the necessary products and accessories for carpenters.
Challenge
Creating a solid brand that will be easy to recognize and stand out from the local competition in the industry of furniture fronts, boards and semi-finished products.
Scope of work
Building a brand from scratch. The wide range of work included the development of corporate identity, website, printed projects, advertising campaign design and planning, iconography, animation, illustration, photography and 3D visualisations.
Logo design
When creating the logo, I wanted to keep a simple and solid form. I was inspired by the parallel arrangement of the plates and fronts, on the basis of which I created the "M" emblem. All the proportions in the logo are well thought out and described. The combination of yellow, white and black gives the brand an energetic and technical look.
Prints and outdoor
Complete implementation of printed projects, such as company catalog, business cards, order forms, stickers or work clothes. Designing and supervising the implementation of outdoor banners and logos.
Photography
Taking a set of product photos along with post-production. Implementation of a photo session revealing the production process of fronts.
Web design
Designing a modern website which is clear and informative.
Cooperation with Michał changed my approach to business. I did not realise that image and good branding strategy can help increase market shares and trust so much. Michał understands what marketing is about.
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